Last night I published my first video screencast for my WordPress project WP Tag Ads. I decided to create a screencast cause I noticed a large number of my users were having problems getting the plugin running correctly.

In the past I have used normal blog posts to aid users in setting up my plugin, but this time I decided to use video to demonstrate the installation, activation and testing of the plugin.

The end result is a more informative medium for educating the site’s visitors and hopefully a higher conversion in successful installations.

If you are looking for a great piece of software to create, edit and publish a screencast online, I suggest you take a look at Camtasia Studio. Camtasia is the best software I have found to date and worth the $300 bucks for the license. I am not one to glorify paying for software, but this time it’s well worth it.